Seminar Room 3, Institute for Manufacturing, West Cambridge 2010-06-23 11:00: Understanding service orientation in manufacturing: Evidence from Mexican industries (Prof. Javier Reynoso, Monterrey Institute of Technology (ITESM) Mexico) 2010-11-29 10:30: Thinking Differently: Beyond Servitisation and Support Engineering – the case of Rolls Royce (Steve Marlowe (Rolls-Royce) and Irene Ng (University of Exeter))