Abstract

Magic is a performance art that lets us experience the seemingly impossible. At the MAGIC -lab, we study magic scientifically to understand how easily the human mind can be manipulated and we apply these principles beyond the magic trick itself. The Science of Magic has grown into a distinct research field, demonstrating how the ancient art of conjuring can contribute to psychological theories and knowledge. In this talk, I will critically evaluate three central ideas in this emerging discipline:

The methods used in magic can be integrated into experimental research. Magicians possess unique insights into human cognition and behaviour. Deconstructing magic tricks can reveal novel psychological principles and mechanisms. I will also address a significant challenge for researchers—the secrecy inherent in magic—and suggest ways to balance this with the transparency required in science.

In this talk, I will also share data from new projects that embrace the science of magic approach. For example, I will demonstrate how mentalism techniques can amplify placebo effects and explore how other forms of deception, such as the veil principle, provide insights into human reasoning.