Towards a new science of service.
- đ¤ Speaker: Prof. Evert Gummesson, Stockholm University School of Business
- đ Date & Time: Thursday 11 March 2010, 13:30 - 14:30
- đ Venue: Lecture Room, Institute for Manufacturing, West Cambridge
Abstract
Progress report from recent research on networks and complexity (many-to-many marketing), and its links to service-dominant logic and service science
Series This talk is part of the Cambridge Service Alliance Forum series.
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Prof. Evert Gummesson, Stockholm University School of Business
Thursday 11 March 2010, 13:30-14:30