Abstract

Against a background of today’s low risk culture, Richard specialises in developing high risk ventures. Obviously not all of them can be successful, but the Thrust2 programme which brought the World Land Speed Record back to Britain in 1983 and the ThrustSSC first ever supersonic land speed record programme are the best known.

Richard Noble’s other projects include the ARV Super2 light aircraft, the Atlantic Sprinter Blue Riband contender, Programme Funding, an original television funding company, Farnborough Aircraft, the first distributed travel air taxi aircraft and currently the Mach 1.4 Bloodhound SSC project the latest in the long line of Land Speed Record cars now being run through 3600UK schools . These projects all started very small and being original in concept attract only very limited resource. So they have to obey the rules of small company survival:

1. Keep it very simple 2. Build a highly-motivated, small team 3. Move decisively and quickly 4. Make up for the financial deficiencies with a very high level of team motivation and productivity