Abstract

The entrepreneurial journey begins with an idea and leads to the start of a new venture. Some argue that is the easy bit! The really hard part is the subsequent growth of the firm. This requires clarity, strategic thinking and a deep understanding of management in all its various components. One of the key issues that arise is whether people are clear enough about their choices. Should they grow a lifestyle business or a high growth business? What are the personal implications of such choices? What might be the motivations for either? What should you really think about as a founder or CEO of a growing venture?

Lord Karan Bilimoria CBE DL , Founder and Chairman of Cobra Beer, will talk about his entrepreneurial journey and the choices he made while growing the business.

Interested in attending? Please register at http://www.cfel.jbs.cam.ac.uk/programmes/enterprisetuesday/register.html

Registration is from 18:00. The lecture starts at 18:30 followed by networking from 20:00.

Plus, you are invited to sign up for marketing workshop!

There is an opportunity to join a marketing workshop run by the Chartered institute of Marketing (CIM) after the main lecture from 20:00 to 21:00. Participants are invited to bring along their problems and questions to this open marketing surgery and be prepared for a lively discussion.

The experienced team of panellists (including Chartered Marketers Sue Higgins, Brand Elevation; Terry Nicklin, Keynote PR; and Tony Wilson, independent consultant/coach) are experts, both from an academic and practical stand point, in the marketing challenges of growing a business.

Places on this workshop are limited and are available on a first come, first served basis. In order to secure your place at this workshop, please email Sue Higgins at sue.higgins@brandelevation.co.uk

Enterprise Tuesday is a series of FREE evening lectures and networking sessions managed and delivered by the Centre for Entrepreneurial Learning (CfEL), based at the University of Cambridge’s Judge Business School.