Abstract

The emergence of the long-tail in the market of software applications is shifting the role of end-users from mere consumers to becoming developers of applications addressing their unique, personal, and transient needs. On the Web, a popular form of such applications is called mashup, built out of the lightweight composition of Web APIs (reusable software components delivered as a service through the Web). To enable end-users to build mashups, there is a key problem that must be overcome: End-users lack programming knowledge as well as the interest to learn how to master the complex set of Web technologies required to develop mashups. End-User Development (EUD) is an emerging research field dealing with this type of problems. Its main goal is to design tools and techniques facilitating the development of software applications by non-programmers.

In this talk, I present NaturalMash, an EUD system that empowers end-users to develop mashups. NaturalMash adopts a novel hybrid end-user programming technique combining natural language programming with a what-you-see-is-what-you-get interface in a live programming environment. I explain the iterative user-centered design process of the system as well as report on its summative evaluations.