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SUMMARY:What Cobra Beer\, Dyson and Raspberry Pi have in common - Shai  Vy
 akarnam
DTSTART:20180222T180000Z
DTEND:20180222T203000Z
UID:TALK101317@talks.cam.ac.uk
CONTACT:EPOC
DESCRIPTION:On 22th Feb we'll host Dr Shai Vyakarnam from Cranfield Univer
 sity for an interactive discussion on the challenges of scaling small busi
 nesses.\n\nShai's talk is based on his latest book Camels\, Tigers & Unico
 rns: Rethinking Science and Technology-Enabled Innovation\, co-authored wi
 th Uday Phadke.\n\nThere is increasing understanding of the very early sta
 ges of taking an idea to market\, but what is not understood as well are t
 he challenges of the early steps in scaling the business. This is often re
 ferred to simply as “death valley curve”. But for us to make a differe
 nce with our research we need to understand the journey of “going to mar
 ket” in more fine grained ways so that we can be more precise in meeting
  the needs of society and customers as well as being able to allocate reso
 urces and take relevant management decisions.\n\nThis event is open to eve
 ryone (you don't have to be a postdoc!).\n\nThe talk will be followed by a
  networking session with food and drinks.\n
LOCATION:Postdoc Centre\, 16 Mill Lane\, Cambridge CB2 1SB (https://www.op
 da.cam.ac.uk/)
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