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SUMMARY:Privacy Markets - Ranjan Pal
DTSTART:20180918T121500Z
DTEND:20180918T124500Z
UID:TALK110389@talks.cam.ac.uk
CONTACT:Allison Randal
DESCRIPTION:In the era of the mobile apps and IoT\, huge quantities of dat
 a about individuals and their activities offer a wave of opportunities for
  economic and societal value creation. However\, the current personal data
  ecosystem is fragmented and inefficient. On one hand\, end-users are not 
 able to control access (either technologically\, by policy\, or psychologi
 cally) to their personal data which results in issues related to privacy\,
  personal data ownership\, transparency\, and value distribution. On the o
 ther hand\, this puts the burden of managing and protecting user data on a
 pps and ad-driven entities (e.g.\, an ad-network) at a cost of trust and r
 egulatory accountability. In such a context\, data holders (e.g.\, apps) m
 ay take advantage of the individuals’ inability to fully comprehend and 
 anticipate the potential uses of their private information with detrimenta
 l effects for aggregate social welfare. In this talk\, we investigate the 
 problem of the existence and design of efficient ecosystems (modeled as ma
 rkets) that aim to achieve a maximum social welfare state amongst competin
 g data holders by preserving the heterogeneous privacy preservation constr
 aints upto certain compromise levels\, induced by their clients\, and at t
 he same time satisfying requirements of agencies (e.g.\, advertising organ
 izations) that collect and trade client data for the purpose of targeted a
 dvertising\, assuming the potential practical inevitability of some amount
  inappropriate data leakage on behalf of the data holders.
LOCATION:Computer Laboratory\, William Gates Building\, Room FW11
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