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SUMMARY:Statistics and Data Analytics in the Film Industry - Allègre Hadi
 da\, Judge Business School
DTSTART:20200507T181500Z
DTEND:20200507T203000Z
UID:TALK120613@talks.cam.ac.uk
CONTACT:Peter Watson
DESCRIPTION:Film studios have for some time been using statistical methods
  to look at predicting aspects of a film such as the type and distribution
  of audiences\, box office takings\, and even the creative side. New onlin
 e streaming services\, including Netflix and Amazon Prime Video\, also bas
 e most of their decisions on advanced data analytics and recommender syste
 ms. Such approaches\, however\, have a mixed track record\, and most filmm
 akers still abide by William Goldman’s 1983 quote that when it comes to 
 predicting the success of motion pictures\, ‘nobody knows anything.’ T
 o this day\, the distribution of box office revenue and online consumption
  of movies remains highly skewed with asymmetric tails. In this seminar\, 
 we look at various approaches to modelling film performance and their key 
 insights\, and consider the importance of statistics and data analytics in
  the movie business in the future. 
LOCATION:Amgen Ltd\, Cambridge Science Park\, Milton Road\, Cambridge CB4 
 0WG
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