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SUMMARY:Behaviour Change by Design Annual Lecture 2019: Why Don’t We Sti
 ck with Behaviour Change?  - Wendy Wood\, Provost Professor of Psychology 
 and Business\, University of Southern California
DTSTART:20190926T170000Z
DTEND:20190926T180000Z
UID:TALK127279@talks.cam.ac.uk
CONTACT:BCbD Administrator
DESCRIPTION:People are pretty good at changing their behaviour in the shor
 t term. After deciding to eat more healthfully\, most of us can forgo dess
 ert tonight. The challenge comes over time\, as few of us stick with that 
 decision. Wendy will argue that habits are a central reason for this failu
 re. Although people naturally persist by forming habits\, it’s not easy 
 to understand how habits work. In fact\, we may know least about the actio
 ns that we do most often. Wendy will explain the basic features of habit f
 ormation and change and then present research on how people understand the
 ir own habits.\n\nTo register please go to: "bcbdlecture2019.eventbrite.co
 .uk":https://www.eventbrite.co.uk/e/behaviour-change-by-design-annual-lect
 ure-2019-tickets-64163118615\n\nBehaviour Change by Design is a Wellcome T
 rust Collaborative Award in Science (206853/Z/17/Z) awarded to Professor D
 ame Theresa Marteau\, Professor Paul Fletcher and Dr Gareth Hollands from 
 the University of Cambridge\, and Professor Marcus Munafò from the Univer
 sity of Bristol.
LOCATION:Howard Theatre\, Downing College
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