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SUMMARY:Using visual images and interactive workshops to engage with mater
 nity staff - Changing hearts and minds? - Prof. Jane Sandall (Florence Nig
 htingale School of Nursing and Midwifery\, King’s College\, London)
DTSTART:20081124T170000Z
DTEND:20081124T183000Z
UID:TALK13993@talks.cam.ac.uk
CONTACT:Zeynep Gurtin-Broadbent
DESCRIPTION:In Western societies we live in an era where visual images pla
 y an important role in influencing our views of key life events. From earl
 y childhood we see media images of women in labour that reinforce the noti
 on of women giving birth in hospital on a bed and that childbirth is a ris
 ky enterprise. Yet current maternity policy in England has a concern with 
 unnecessary intervention in pregnancy and childbirth and states that medic
 al interventions are recommended only when they are of benefit to the woma
 n and/or her baby and that women should have an informed choice regarding 
 place and type of birth.\, Furthermore\, policy suggests that midwives and
  doctors improve their skills and confidence in supporting women to have a
  ‘natural’ and ‘normal birth’ (Department of Health\, 2007).\n\nTh
 is presentation draws on ongoing research commissioned to model\, develop 
 and field test an education package for maternity staff to increase their 
 confidence and competence in supporting women and their birth partners to 
 have a positive labour and birth without unnecessary intervention. The lea
 rning package for midwifery and medical students and NHS maternity staff i
 ncludes interactive\, multidisciplinary workshops\; using researcher gener
 ated video clips\, and photographs. Data generated to inform the research 
 includes focus groups with women and interviews with women and partners\, 
 maternity staff\, national opinion leaders and interactions with pregnant 
 and labouring women\, most of which have either been videoed or audio-tape
 d. A Cochrane review suggests that interactive workshops are potentially o
 ne of the most effective methods to achieve moderately large changes in pr
 ofessional practice\, and recommends that future research should include q
 ualitative process evaluations to help clarify how specific attributes of 
 workshops might contribute to effects on professional practice. This prese
 ntation will provide an example of some of the video material \nused and d
 iscuss these issues in relation to the use of visual image and attempts to
  influence professional behaviour change.
LOCATION:CRASSH\, Seminar Room
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