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SUMMARY:How can we be more creative when solving problems? The positive ef
 fect of reflecting on your own vulnerability to fixation - Dr Nathan Crill
 y\, EDC
DTSTART:20200422T100000Z
DTEND:20200422T110000Z
UID:TALK141415@talks.cam.ac.uk
CONTACT:Nathan Crilly
DESCRIPTION:To obtain the seminar password\, email the speaker at least 2 
 hours prior to the seminar (nc266@cam.ac.uk). To join the seminar\, click 
 here: https://zoom.us/j/157120016\n\nIn this talk I will report on work co
 nducted with Dr Mariana Neroni. \n\nDesign fixation occurs when designers
 ’ prior experiences limit their imagination\, leading to a restricted in
 terpretation of the design problem or the repetition of prior solutions. C
 reative design behaviour can be inhibited by fixation and so reducing the 
 risk of fixation is a focus of much design creativity research. Research i
 n other fields indicates that an effective way of encouraging people to gu
 ard against a risk is to demonstrate that they\, as individuals\, are vuln
 erable to those risks. To study the effect of demonstrating individual vul
 nerability to fixation\, we conducted an online experimental study using n
 umber and word tasks that are known to induce fixation. The first task was
  used to provide a ‘demonstrated vulnerability’ treatment (revealing t
 he participants’ own fixated behaviour to them) and to provide the expla
 nation for a comparable ‘asserted vulnerability’ treatment (warning pa
 rticipants about general fixation effects). In the subsequent creative tas
 k\, the ‘demonstrated vulnerability’ group outperformed those in the 
 ‘asserted vulnerability’ group and also those in a control group. \n\n
 I will review the design of the study and the main results. The study was 
 inspired by findings from qualitative design research and by methods from 
 experimental advertising research. This kind of multi-methodological and i
 nterdisciplinary approach is rare within the field\, so I will discuss the
  context for this and the challenges and benefits of what was done.\n\n===
 \n\nThe seminar will be hosted on Zoom:\n\nTo obtain the seminar password\
 , email the speaker at least 2 hours prior to the seminar (nc266@cam.ac.uk
 ).\n\nhttps://zoom.us/j/157120016\n\nMeeting ID: 157 120 016\n\nOne tap mo
 bile\n\n+442080806592\,\,157120016# United Kingdom\n\nDial by your locatio
 n: +44 208 080 6591 (United Kingdom)\; +55 11 4680 6788 (Brazil)\; +1 301 
 715 8592 (US).\n\nMeeting ID: 157 120 016\n\nFind your local number: https
 ://zoom.us/u/ab4xmt2MHn\n\n===
LOCATION:Online meeting link in the Abstract
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