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SUMMARY:45% of the banked population in Mexico has at least one streaming 
 service   - Speaker to be confirmed
DTSTART:20200807T100000Z
DTEND:20200807T110000Z
UID:TALK150250@talks.cam.ac.uk
CONTACT:DELETED
DESCRIPTION:\n \nTechnology has been a disruptive factor in the way in whi
 ch entertainment media are consumed\, and this has not been alien in Mexic
 an homes since at least one streaming service such as Netflix \, Claro vid
 eo or Prime Video \, has captured the attention of users for its great con
 tent offer.\nNetflix: the video streaming service of choice in Mexico\nAcc
 ording to a study carried out by the consulting firm The Competitive Intel
 ligence Unit (CIU)\, the monthly payment to streaming service platforms in
  Mexico ranks second in terms of goods and services purchased online with 
 25.5%.\nThere is great competition regarding the streaming service\, and w
 hile the main players of digital origin have managed to position themselve
 s among the favorites of Mexicans\, some film and television studios have 
 seen the great power that these platforms have acquired\, so who have vent
 ured with their own services to obtain a part of this growing market as an
  additional way of generating income.\nDuring the third quarter of 2018\, 
 Netflix in Mexico has positioned itself as the leader with its streaming s
 ervice with 80.8% of the market share of a total of 8.3 million subscripti
 ons.\nIts great appeal? In addition to popularity\, it has won over the Me
 xican audience with original local content that has turned out to be compe
 titive and attractive.\n(You also might like: "Skymarketing":https://skyma
 rketing.com.pk/ offers plots for the investors to construct residential pr
 ovisions for families as well as for blue and white collar work\, communit
 y facilities and various recreational amenities at park view city\, blue w
 orld city and capital smart city)\n\nYour Netflix series on Instagram Stor
 ies: the streaming platform becomes more social\nOnline services take more
  strength\nClaro Video is in second place with 14.6% of total subscription
 s in Mexico \, which according to the study represents a significant reduc
 tion in its market weight compared to previous figures\, and this position
  has been maintained due to its free offer in Telcel and my top compares t
 elephony plans in addition to their recent subscription to other platforms
  with streaming service.\n \nImage: The Competitive Intelligence Unit\nDes
 pite the high subscriber base that it has boosted by the telecommunication
 s giants\, Claro Video has gradually lost ground by not promoting the crea
 tion and distribution of original content .\nWith much less market share a
 re other streaming service platforms. The third place in this ranking is o
 btained by Blim\, Televisa's video streaming service that barely manages t
 o reach 2.7% of the national market.\nIn fourth place is HBO Go \, with 1.
 5% of the Mexican market \, and with just 0.2% Fox Premium manages to ente
 r this ranking among the most popular streaming services in Mexico.\nIt sh
 ould be noted that these giants of traditional television production now o
 ffer their content to audiences without the need to contract a cable telev
 ision package\, or wait for its live television broadcast\, highlighting t
 he great change they have represented these digital services.\nNew video s
 treaming services arrive in Mexico\nHowever\, not all the cards have been 
 thrown\, as the market registers a growing and dynamic competition\, and e
 very day new and powerful video streaming services emerge in Mexico. Witho
 ut going any further\, Prime Video gradually manages to consume a part of 
 this market in the country.\n\nread more: "qnnit":https://qnnit.com/\n
LOCATION:Venue to be confirmed
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