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SUMMARY:Professional construction sector services: A decision-network pers
 pective - Dr. Julie Jupp\, Assistant Director\, IDBE www.idbe.org\, Resear
 ch Associate Engineering Design Centre
DTSTART:20090407T110000Z
DTEND:20090407T130000Z
UID:TALK15060@talks.cam.ac.uk
CONTACT:Peter Wild
DESCRIPTION:Professional services occupy a central role in the design and 
 delivery of integrated product-service projects.  Yet a specific understan
 ding of the networked nature of decision processes involving the Professio
 nal Service Organisation (PSO) remains underdeveloped.  Decision-making wi
 thin and across PSO collaborations occurs in highly interconnected network
 s\, where the 'interlock' between any two decision processes can depend on
  a variety of factors\, such as: the type of decision problem\; who is inv
 olved and when\; how the decision problem was decomposed\; and how the pro
 blem-solution space has co-evolved.  This lack of understanding of decisio
 n process networks is particularly evident in the context of construction 
 sector PSOs collaborating on large-scale design-build-operate (DBO) and de
 sign-build-finance-operate (DBFO) projects\, where evidence-based informat
 ion on services performance in-use must be brought forward to the 'fuzzy' 
 front end of design.\n\nUsing empirical data from UK construction case stu
 dies\, the seminar will discuss the role of the construction PSO and the i
 nterplay of project-based factors on decision processes along the timeline
  of project phases. Conceptual and practical findings confirm that decisio
 n processes are mediated by those business drivers that establish the unde
 rlying 'tone' of contractual governance\, including value orientation and 
 value time scales and also by relational aspects of PSO interaction\, such
  as trust\, power and participation levels. By mapping our construction ca
 se studies along these dimensions\, the associated problems of risk and un
 certainty surrounding BIM (building information modelling) and WLC (whole 
 life-cycle cost) modelling are also explored. The consequences for both pr
 ofessional services in construction and the implications for integrated pr
 oduct-service delivery will then be examined. \n\nFinally\, it is hoped th
 at the seminar will provoke discussions targeting how the decision-network
  approach to project-based PSOs taken by this research can be framed again
 st the networked nature of value creation as revealed by Vargo and Lusch (
 2004\, 2008).\n\n
LOCATION:Wordsworth Room\, St John’s College
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