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SUMMARY:CUE: Consumer Centred Electronics - How to get the Consumer to Acc
 ept Technology as a Friend - Philips Incubators
DTSTART:20081121T123000Z
DTEND:20081121T140000Z
UID:TALK15124@talks.cam.ac.uk
CONTACT:Amir Chaudhry
DESCRIPTION:In this lunchtime talk three topics will be presented by profe
 ssionals from Philips Incubators\, the corporate venturing entity of Phili
 ps Electronics.\n\n1) The philosophy behind Philips Incubators unique appr
 oach to open innovation.\n\n2)  Case Study - Direct Life\nDirect Life is a
 n activity monitoring and coaching company and the product is an integrati
 on of Philips hardware and a service component.  The business model deviat
 es strongly from existing Philips businesses. First responses from the mar
 ket have been highly enthusiastic\, and an international roll-out is ongoi
 ng.  Get yours soon!\n\n3) Case Study - Relationship Care\nThe Relationshi
 p Care products form a completely new category within the Philips portfoli
 o.  Although the basic concept of ergonomic massage implements is familiar
 \, the marketing and distribution approach is completely new.  These produ
 cts are on the market presently and you can give them a try.\n\nDrinks and
  refreshments will be provided. All are welcome to attend the event but in
  order to manage numbers\, please register at::\nhttp://www.cue.org.uk/sig
 nup/philips
LOCATION:LG18\, Faculty of Law\, 10 West Road\, Cambridge CB3 9DZ
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