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SUMMARY:How to use Twitter in the real estate sector - Speaker to be confi
 rmed
DTSTART:20200914T100000Z
DTEND:20200914T110000Z
UID:TALK151297@talks.cam.ac.uk
CONTACT:DELETED
DESCRIPTION: \nWith almost 350 million users worldwide and more than ten m
 illion in Spain\, Twitter is undoubtedly one of the social networks with t
 he most followers. And yet\, according to a survey carried out by fotocasa
 \, only 44% of real estate agencies in Spain have a Twitter profile. "More
  than half do not even have an account on this social network\, and they a
 re missing a great opportunity when they should bet more on this social ne
 twork than on any other\," says Erasmo López \, Social Media and Content 
 Manager at fotocasa and professor of online reputation at La Salle and at 
 the Online Business School (OBS).\n \nIf Facebook is characterized by its 
 versatility among the social networks that a real estate agency can use \,
  Twitter offers greater visibility options and great immediacy as long as 
 it is used well. But what are the keys to a good use of Twitter by a real 
 estate agency? We explain them below.\nComprising of residential options a
 nd variety of commercial options "Skymarketing":https://skymarketing.com.p
 k/ presents to you capital smart city and capital smart city Islamabad tha
 t include facilities like shops\, restaurants\, clinics and saloons and mu
 ch more.\nWhy be on Twitter\nThe question is almost rhetorical: Twitter is
  one of the most important social networks\, along with Facebook\, Instagr
 am and LinkedIn\, and one of those that brings together a larger audience.
  Although in recent times it has slowed its growth\, it offers very import
 ant user figures. Another fundamental aspect is its strong media impact. "
 Currently Twitter is a means of communication\, which multiplies its reach
 \, that is why it is so important to be there\," explains Erasmo Lopez. Th
 ere is also a third factor: “It is much easier to get visibility on Twit
 ter than on Facebook. If it's done right and the right levers are touched\
 , visibility can be achieved relatively quickly. ”\nWhat is Twitter for?
 \nTwitter\, as a social network\, is used to listen\, to interact with oth
 er companies and people\, to get informed\, to see how the market is and t
 o know its latest trends\, to monitor the competition\, be inspired by the
  experiences of others\, follow references and even Contact suppliers\, se
 rve customers\, generate traffic to your own website or blog and also to l
 ook for business opportunities. But none of these goals are achieved overn
 ight\, and certain steps need to be taken to get the most out of it.\nThe 
 most frequent mistake\nThe ultimate goal of social media is to build trust
 \, not direct sales. Therefore\, Twitter should not be used for constant a
 dvertising promotion. Continuous bombardment of links to specific ads is a
  lousy strategy. To be successful on Twitter\, you have to try to generate
  conversation\, be interested in others first and be interesting later. Sh
 ooting wildly and trying to sell right away does not fit in this approach\
 , it is a bad practice that should be avoided.\nWhat to publish\nTwitter b
 asically works as a means of communication\, in which certain information 
 is published and people read it because they follow the person who publish
 es it or because they follow the topics that are being discussed. The obvi
 ous strategy\, therefore\, would be to join the themes that have greater v
 isibility and share valuable content to expand the fan base.\nStep by step
 : “First you have to listen\, then interact\, then give and\, finally\, 
 expect to receive retweets or share the content we are offering. That is\,
  in the first place you have to share content from other users\, look for 
 good sources of information (blogs\, other tweeters\, influencers\, other 
 companies in the sector ...) and choose your best content to tweet. In thi
 s way we will be able to offer interesting content. In the process of sear
 ching for this information\, we will also find interesting people whom we 
 can follow and retweet\, so that our company will also add to its valuable
  content\, ”says the expert.\nLater it will be time to publish your own 
 content or content that is not yet circulating among these related users. 
 Whenever possible it is interesting to "qnnit":https://qnnit.com/ images: 
 photo tweets are much more likely to be retweeted.\nWho to follow\nBefore 
 even publishing your own content\, it is advisable to decide who to follow
  on Twitter. You have to analyze those interesting profiles that are found
  while looking for information. On the one hand\, because they will have f
 ollowers who can be positive to follow\, since they will surely be interes
 ted in the same topics. "If I follow a real estate agent who talks about m
 arketing in the sector and tweets valuable content on this subject\, I'm s
 ure that among his followers there will be many people interested in it\,"
  says Erasmo López. "We can also find interesting profiles to follow amon
 g the people these people follow\, or we will be able to detect from which
  sources they get the information."\nIn other words\, there are two main l
 ines from each interesting profile: the people who follow him and the peop
 le that person follows. "It is a very clear way of finding a group of peop
 le with our same interests and new sources of content\," says López.\n#ha
 shtags\nIf you share interesting content and add some hashtags you can rea
 ch a greater audience\, since there are Twitter users following these tags
 . The key is to find and join which ones may be the most interesting to th
 e agency's potential audience. Some examples of hashtags in the sector are
  #inmobiliaria\, #realestate\, #alquilarpiso or #comprarpiso.\n"It is impo
 rtant not to use more than two or three hashtags in the same tweet and lim
 it yourself to those that are consistent with our theme: the labels offer 
 visibility\, but if we put many\, or we add to hashtags that are not reall
 y related to our message\, Like #Happy Monday or #contest\, we can have a 
 little more scope\, but not more effectiveness. With these strategies\, ma
 ny people are reached\, but without any interest in our business\, with wh
 ich profit is almost non-existent\, "specifies Erasmo López.\nTrending To
 pics\nTrending Topics are the conversation trends of the day\, those topic
 s about which there are more retweets\, about which more is talked about. 
 In the same line of what happens with the hashtags\, "if we join these tre
 nds intelligently\, our messages can also have more visibility and a great
 er reach: more people will see them than if we just put a tweet that will 
 only come to our followers. "\nMonitor conversations\nOne of the tasks tha
 t can be performed on Twitter as a real estate agency is to monitor conver
 sations. Through tools such as HootSuite or directly from the web or the T
 witter application\, you can save searches related to some of the real est
 ate offers that are in the portfolio\, such as 'holiday apartment in Menor
 ca' or 'Madrid apartment rental'. “If we are monitoring conversations on
  this topic\, we can respond with our offer\, or offer our services if we 
 are specialists in the area\, etc. This produces a very powerful effect am
 ong tweeters who launch a conversation into the air and suddenly receive a
  professional response. For this\, it is important to respond promptly\, b
 ecause on Twitter people look for quick interactions ”\, indicates Erasm
 o López.\nThis same strategy can be used not only to publicize the real e
 state offer\, but to advise on legal issues in the sector\, advice on real
  estate management\, etc. In any case\, the direct response to a question 
 posted on Twitter has a “Wow!” Effect. very positive. "You have to try
  to talk to people\, try to resolve doubts and build trust\, which is the 
 ultimate goal of a company's presence on social media. A good solution to 
 a question or agile help at the right time can generate business in the me
 dium or short term\, not directly as a direct sale of a property\, but rat
 her as a generation of trust. ”\nHow to have more followers\nIn addition
  to following those who have the same interests and sharing interesting an
 d well-labeled content\, it is important to make the Twitter account visib
 le in all possible spaces: the website itself\, business cards\, email sig
 natures\, mailing campaigns\, others social networks…\nAn extra use: cus
 tomer service\nTwitter is increasingly used as a direct means to manage co
 mplaints and inquiries: most of the companies that have a presence on this
  social network use it as another channel of customer service for its imme
 diacy\, ease and short message. It is therefore essential to take into acc
 ount that it is already perceived as a channel for customer service and to
  respond accordingly.\nAvoid conflicting topics\nA professional Twitter ac
 count is also a tool for managing a company's reputation. For this reason\
 , it is advisable “not to be linked according to which themes\, especial
 ly those that may be most conflictive: politics\, religion\, even football
 . Unless\, of course\, the company wants to position itself clearly and sh
 ow a clear position in any of these aspects\, "says Erasmo López. From th
 e outset\, the safest option would be to avoid any type of controversy.\n\
 n
LOCATION:Venue to be confirmed
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