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SUMMARY:Psychology and design - Daniel Johnson  (SRA from the EDC inclusiv
 e design group)
DTSTART:20081119T163000Z
DTEND:20081119T174000Z
UID:TALK15327@talks.cam.ac.uk
CONTACT:Thomas Jun
DESCRIPTION:Discussion will cover recent projects that have employed knowl
 edge of psychology as a means of improving the design of products and inte
 rfaces. Firstly\, the value of a capability database for informing Inclusi
 ve Design will be covered\, and the challenges inherent in building such a
  database will be explored. Secondly\, the media equation (the notion that
  people often treat computers as though they were human) will be described
  and examples will be provided of the way in which people's social and nat
 ural reactions to computers and digital interfaces can inform design. Fina
 lly\, time permitting\, a very brief exploration will be undertaken of how
  mood can impact on a person's experience of a product and how this might 
 inform design. 
LOCATION:Meeting Rooms 1A+1B\, (off the Oatly Lab)\, 2nd Floor\, Engineeri
 ng Department
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