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SUMMARY:Designing augmented reality head up display from a human factor pe
 rspective - Valerian Meijering (Jaguar Land Rover)
DTSTART:20210825T120000Z
DTEND:20210825T130000Z
UID:TALK161548@talks.cam.ac.uk
CONTACT:Dr Mark Leadbeater
DESCRIPTION:ABSTRACT:\n\nSince the early days of its existence\, the autom
 obile always needed an interface between the driver and machine to control
  and monitor its functioning to be able to travel. Information about the v
 ehicle’s functioning was predominantly given through cues such as sound\
 , vibration and even smell. Furthermore\, driver information about the dri
 ving environment was not that vital as there were no traffic rules. A lot 
 has changed since then and today we are almost overloaded with information
  while driving. Various infotainment features\, vehicle (driving) informat
 ion\, environmental information as well as smart phone information can be 
 delivered to the driver almost continuously. Driver information displays s
 uch as Heads Up Display (HUD) can provide many benefits to enhance the saf
 ety of the driving experience\, providing their optical design and informa
 tion delivery to the driver are tailored to the human’s cognitive needs 
 and demands. This presentation will focus on what these needs are\, how th
 ey can be met and how the interaction between a HUD’s technical design a
 nd human perception merges together to create improved designs.\n\nBIO:\n\
 nValerian Meijering started working in a range of automotive related roles
  since his first study in 2001 before he joined Jaguar Land Rover in 2015.
  After finishing his university degree in Automotive Engineering\, he cont
 inued working for a Dutch car magazine\, where he started as an intern\, a
 nd where he was trained to be the lead technical testing\, a role where he
  would test various cars and feed information around its functioning back 
 to the journalists to write the reviews. After testing hundreds of vehicle
 s\, he got more and more interested in the design of the vehicle while tak
 ing the human factor in mind. He wondered why there were cars with glare o
 n instrument panels blocking vision\, or why some vehicles were much more 
 intuitive to control than others. Intrigued by these thoughts\, he quit hi
 s job and started another study at the Eindhoven University of Technology\
 , The Netherlands\, to master research on Human-Technology Interaction tha
 t focuses on the combination of technology and human cognitive science to 
 make it more intuitive and safer. Combining his study with various researc
 h roles around Human-Technology Interaction\, the automotive and mobility 
 history\, this experience has given him many insights in how important it 
 is to design technology around the human. In Jaguar Land Rover\, he has wo
 rked on a range of Human–Machine Interface research projects before full
 y focusing on aligning future Head Up Display technology with human-centre
 d design principles. He considers the collaboration with CAPE that he join
 ed in 2015 as one of his key personal motivators to keep pushing the merge
  of technology and human science for better and safer systems as the solut
 ions they worked on provided insights on how to tackle the key challenges.
  His research interests include vision perception\, augmented reality and 
 the effects on human visual perception\, trust and acceptance of technolog
 y and immersive technologies.
LOCATION:Online
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