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SUMMARY:The Importance of Usability Studies in Product Development - Danny
  Godfrey Co-founder of EG Technology
DTSTART:20211110T130000Z
DTEND:20211110T143000Z
UID:TALK162598@talks.cam.ac.uk
CONTACT:Suzanne Boone
DESCRIPTION:User-Centred Design is an integral part of every development p
 rogramme. Achieving a deep understanding of the user\, where they will use
  the product and what they will use it for increases the chances of creati
 ng a product that is safe\, effective and enjoyable to use.\nBut should us
 ability studies be integrated into every product development programme? Ar
 e they really necessary? Are the benefits over-egged? Can they be done at 
 the end of the project to satisfy the regulatory process?\nUsing a previou
 s case study as a working example\, this webinar will take you through the
  key considerations which should be factored into every development progra
 mme from the outset. It will then move on to the importance of incorporati
 ng data\, and why gaining an explicit understanding of the user\, tasks an
 d environment is critical to successful product development\, even if it m
 eans sometimes going back to the drawing board.\nTopics to be covered incl
 ude:\n•	The key things to consider from the outset of any development pr
 ogramme\n•	The importance of putting the user first & obtaining user ins
 ights early\n•	Using contextual research to drive product requirements a
 nd early-stage prototypes\n
LOCATION:Zoom link - Register on Eventbrite for zoom link
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