You already know how Amazon\, Google\ , and AirBnB operate They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems tha t strengthen their offering and expand commercial opportunities. In this l ecture\, you will learn how traditional businesses can do the same.
\nTh
e lecture will lead you through the seven steps you can take to turn your
business into a successful platform. Learn to harness emerging technologie
s like artificial intelligence\, cement your business into thriving ecosys
tems and go beyond industry boundaries. Uncover how business leaders at co
mpanies as diverse as John Deere\, KONE\, and Hilti are leading their busi
nesses to the future by reinventing their business model. The lecture wil
l address the following questions:
\n\n* Why you should pursue plat
form opportunities – i.e. how platforms are changing industries\, cr
eating major threats and opportunities for industry incumbents and new pla
yers
\n* What are the hard strategic and technological choices y
ou need to make to create a successful platform – i.e. what is the econo
mic and technological logic behind platform growth and success. How you ca
n leverage network effects\, APIs\, and artificial intelligence to build c
ompetitive advantage and customer value?
\n* How you should pace yo
ur actions over time – you cannot become a leading platform overnigh
t\, but you need to take actions in an appropriate sequence to create your
success.
\n* How you can manage the psychological challenges of bec
oming a platform company – Transforming into a platform creates majo
r emotional and psychological challenges for top leaders and other members
of the organization. These challenges can cause erroneous decisions and r
esistance. With the right approach\, you can overcome these challenges and
turn fear into positive energy
\n \n\nBiography:
\nTero Ojan
perä is a global technology business and innovation leader. He has versat
ile abilities and background at the intersection of technology\, business\
, and creativity. He is chairman and co-founder of Silo AI\, the largest p
rivate AI lab in the Nordics\, and Professor of Practise\, Intelligent Pla
tforms\, Aalto University\, Finland. Tero is an author of Platform Strateg
y: Transform Your Business with AI\, Platforms and Human Intelligence. Pre
viously\, he was Nokia’s CTO and Chief Strategy Officer and served on th
e Nokia Executive Board. \n \nTero serves as the chairman of Fintraffic\,
a state-owned traffic control and management company\, and Betolar\, a pio
neering materials technology company fighting climate change. He also serv
es as a member of the board of OP Financial Group\, the largest retail ban
k in Finland\, and Siili Solutions Plc.\n \nTero was nominated as Young Gl
obal Leader of the World Economic Forum 2006. He has been recognized as 7t
h Most Creative People In Business 2009 by Fast Company. In his spare time
\, he enjoys Olympic weightlifting\, boating\, triathlon\, and skiing\n\n<
p>Register in advance at eng-cam.zoom.us/j/82845790236