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SUMMARY:Individual Differences in (Dietary) Decision Making and Its Contro
 l: Connecting the Brain and Gut to Improve our Understanding of Behavior -
  Professor Hilke Plassmann (INSEAD Europe Campus)
DTSTART:20220204T163000Z
DTEND:20220204T180000Z
UID:TALK168959@talks.cam.ac.uk
CONTACT:Psychology Reception
DESCRIPTION:Bio:\nHilke Plassmann is the INSEAD’s Octapharma Chaired Pro
 fessor of Decision Neuroscience and Associate Professor in INSEAD’s Mark
 eting Area\, where she has built a Decision Neuroscience Group. She is als
 o an Affiliated Faculty at the Brain and Spine Institute (ICM) of Sorbonne
  University and has been visiting faculty at University Hospital Bonn\, Th
 e Wharton School and the Stern School of Business.\n\nHilke’s primary re
 search area is judgment and decision-making in the intersection of neurosc
 ience\, psychology and economics. In recent and current research projects 
 she investigates the neural basis of different decision-making related val
 ue signals and ways to self-regulate these signals. Hilke is also interest
 ed the influence of pricing\, branding and health information on consumer 
 decision making. Her work has implications for both\, management and publi
 c policy.\n\nAbstract:\nIn this talk\, I review my previous and on-going w
 ork on modelling (dietary) decision-making and its control and what the un
 derlying neural signatures are. I then show examples on how these brain mo
 dels can be applied to investigate individual differences in self-control 
 in obesity. I wrap up with suggestions what role the gut-brain axis might 
 play.
LOCATION:Zoom meeting
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