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SUMMARY:Doing Research in Service - Prof. Stephen L. Vargo\, Distinguished
  Professor at the University of Hawaii\, Manoa.
DTSTART:20090320T094500Z
DTEND:20090320T140000Z
UID:TALK16963@talks.cam.ac.uk
CONTACT:Peter Wild
DESCRIPTION:The Cambridge Service Systems Forum is pleased to invite you t
 o a presentation by Professor Stephen L. Vargo\, Distinguished Professor a
 t the University of Hawaii\, Manoa.  \n\nIn 2004 the Journal of Marketing 
 published a paper entitled “Evolving to a New Dominant Logic for Marketi
 ng\,” by Professors Stephen Vargo and Robert Lusch.  The foundational pr
 oposition of Service-Dominant (S-D) Logic is that organisations\, markets\
 , and society are fundamentally concerned with exchange of service – the
  applications of competences (knowledge and skills) for the benefit of a p
 arty.  By implication\, S-D Logic also challenges the traditional way busi
 nesses are organised and managed\; the way value is (co)created with the c
 ustomer through its processes\; how various stakeholders are value co-crea
 tors rather than merely resources\; and the notion of assets when resource
 s are intangible\, networked and complex (accounting).\n\nThis research me
 eting will encourage engagement between different research communities thr
 ough dialogue on S-D Logic and its interdisciplinary implications.  Partic
 ipants are requested to read Vargo & Lusch (2004\, 2008) in advance and pa
 rticipate in the research meeting by discussing how S-D Logic would relate
  to their service research interest.  Participants are also encouraged to 
 build a research agenda during the discussion and plenary as an output of 
 the research meeting and make the most of the opportunity to inform their 
 research ideas in single and interdisciplinary studies.\n\nProgramme:\n\n9
 .45am: Introduction \n\n10.00am: Service-Dominant Logic: Practical Implica
 tions A presentation by Professor Steve Vargo\n\n11.00am: Discussions\n\n1
 2.00pm: Plenary Session and Wrap up\n\n12.30-2pm: 	Lunch \n\nThere are onl
 y 50 places for this meeting so please RSVP to Peter Wild pw308@cam.ac.uk\
 n\nNOTES \n\n1  Venue Details available at \nhttp://www.eng.cam.ac.uk/visi
 tors/\n\n2  Vargo and Lusch 2004 and 2008 can be downloaded from \nhttp://
 www.eng.cam.ac.uk/~pw308/Downloads/\n\n3  The Cambridge Service Systems fo
 rum is dedicated to advancing the domain of service systems. It seeks to b
 uild relationships\, develop thinking and share ideas within the service s
 ystems academic and industrial communities.  \nMore information can be fou
 nd at \nhttp://www.servicesystems.group.cam.ac.uk/ \n\n4 This event is sup
 ported by the following organisations: the Institute for Manufacturing\, U
 niversity of Cambridge\, BAE Systems\, and the Advanced Institute of Manag
 ement.  \n\n
LOCATION: Cambridge University Engineering Department\, Lecture Room 4
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