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SUMMARY:Service Design from a consumer perspective? - Geke van Dijk\, Co-f
 ounder and director at STBY
DTSTART:20090505T110000Z
DTEND:20090505T130000Z
UID:TALK16964@talks.cam.ac.uk
CONTACT:Peter Wild
DESCRIPTION:Geke van Dijk is co-founder and director of STBY\, a London an
 d Amsterdam based research consultancy specialised in social research for 
 service design and innovation. In projects for clients (both industry and 
 government) STBY is often involved from the early exploratory stages of se
 rvice design processes\, when a multi-disciplinary team of experts needs t
 o discover what matters to the people they aim to develop services for. Th
 e social research generates rich insights on practices\, routines\, prefer
 ences and frustrations in people's everyday lives. The results are highly 
 visual reports of consumer experiences and unmet needs\, clustered around 
 themes relevant to the topic of the research. These reports are used by or
 ganisations as input for creative concept development sessions during serv
 ice innovation processes. The insights often include personal details that
  spark off lively discussions in development teams. By showing the\, often
  messy\, everyday context in which new devices and applications need to su
 rvive\, the research offers an inspiring way to explore opportunities for 
 innovative service design. \nGeke works on the crossroads of industry and 
 academia. In 2007 she completed a PhD in Human-Computer Interaction at the
  Computing Department of the Open University. In her talk she will describ
 e the methods and tools she uses for social research for service design\, 
 and she will illustrate this with materials generated during recent resear
 ch projects. For more information on STBY and Geke\, see www.stby.eu.  
LOCATION:Wordsworth Room\, St John’s College
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