BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY: The Four Pleasures - Designing for Inclusive Emotional Engagement
  - Pat Jordan - design\, marketing and brand strategist
DTSTART:20090429T153000Z
DTEND:20090429T163000Z
UID:TALK18106@talks.cam.ac.uk
CONTACT:Thomas Jun
DESCRIPTION:The most effective products and services are those that are no
 t only useful and usable\, but which also connect with users at an emotion
 al level. The start point for creating engaging products and services is t
 o have an in depth understanding of people. As well as knowing their pract
 ical needs\, we need to understand their values and lifestyles\, their hop
 es\, their fears\, their dreams. This presentation describes a framework 
 – the 4 Pleasures – which can be used to gain a holistic understanding
  of people.\n\nPhysio-pleasure: to do with the body and the senses\;\nPsyc
 ho-pleasure: to do with thoughts and the mind\;\nSocio-pleasure: to do wit
 h relationships\;\nIdeo-pleasure: to do with values.\n\nThe lecture will b
 e illustrated with many well-known examples showcasing products that have 
 succeeded by connecting with one or more of these areas. The examples will
  come from a wide range of domains including consumer products\, automotiv
 e\, computers and IT\, personal care and food and beverage. However\, ther
 e will be a particular emphasis on the areas of inclusive design and healt
 hcare and examples from these areas will be given throughout.\n\nPatrick W
 . Jordan is a psychologist who has worked with designers for many years. H
 e acts as a strategic consultant to many of the world’s leading brands a
 s well as to the UK and US governments. Currently he is also working as an
  advisor to the National Health Service. He is co-founder of Include\, Eur
 ope’s leading inclusive design event.  
LOCATION:Marshall's meeting room (next to EDC loft)\, Inglis Building\, En
 gineering Department
END:VEVENT
END:VCALENDAR