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SUMMARY:The Atheist Bus Campaign -- Why it worked\, and what we've learned
  - Jon Worth
DTSTART:20090608T190000Z
DTEND:20090608T200000Z
UID:TALK18495@talks.cam.ac.uk
CONTACT:David Gordon
DESCRIPTION:The Atheist Bus Campaign has been a runaway success\, with mor
 e than £150\,000 raised in online donations and 800 buses across in the U
 K in early 2009 emblazoned with the slogan "There's probably no god. Now s
 top worrying and enjoy your life." Religious groups ran counter-campaigns\
 , a bus driver refused to drive an atheist bus\, and the Advertising Stand
 ards Authority was called on to judge whether the ads were permissible (th
 e atheists won). The campaign has now also gone international with similar
  initiatives starting in Spain\, Italy\, Germany\, Netherlands\, Finland\,
  Croatia\, Canada and Australia.\n\nJon Worth was one of the two founders 
 of the Atheist Bus Campaign. A freelance website designer by profession he
  has been responsible for all of the online campaign activities from the v
 ery start in June 2008. He'll explain the reasons why the campaign worked\
 , something that should be of interest whatever your beliefs.\n\n
LOCATION:Nihon Room\, Pembroke College
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