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SUMMARY:Cradle to Cradle Design - Bill McDonough    William McDonough and 
 Partners
DTSTART:20091007T170000Z
DTEND:20091007T183000Z
UID:TALK19518@talks.cam.ac.uk
CONTACT:Dr Dick Fenner
DESCRIPTION:Mr. McDonough will speak about his Cradle to Cradle philosophy
  and design practice.  This vision of the hopeful\, positive\, and inspiri
 ng possibilities of an environmentally and economically intelligent future
 \nby design draws inspiration from the astonishing effectiveness of natura
 l systems.  Cradle to Cradle design as opposed to "cradle to grave" offers
  a new paradigm for human activity that creates a sustaining relationship 
 with the natural world by emulating living systems that are effective\, cy
 clical\, synergetic and regenerative
LOCATION: Cambridge Unuiversity Engineerintg Department\, LR0
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