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SUMMARY:Statistics and Data Analytics in the Film Industry  - Allègre L. 
 Hadida\, Cambridge Judge Business School &amp\; Magdalene College
DTSTART:20231010T181500Z
DTEND:20231010T203000Z
UID:TALK196528@talks.cam.ac.uk
CONTACT:Peter Watson
DESCRIPTION:Film studios have for some time been using statistical methods
  to look at predicting aspects of a film such as the type and distribution
  of audiences\, box office takings\, and even the creative side. Online st
 reaming giants Netflix and Amazon Prime Video also base many of their deci
 sions on advanced data analytics and recommender systems. Such approaches\
 , however\, have a mixed track record\, and most filmmakers still abide by
  William Goldman’s 1983 quote that when it comes to predicting the succe
 ss of motion pictures\, ‘nobody knows anything.’ To this day\, the dis
 tribution of box office revenue and online consumption of movies remains h
 ighly skewed with asymmetric tails. In this seminar\, we look at various a
 pproaches and insights to modelling film performance as well as other key 
 dimensions of success in the film industry\, and consider the importance o
 f statistics and data analytics in the movie business in the future. 
LOCATION:MRC Cognition and Brain Sciences Unit
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