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SUMMARY:Learning from New Zealand’s Covid-19 response\, with a particula
 r focus on effective communication - Michael Baker\, University of Otago\,
  NZ
DTSTART:20230721T100000Z
DTEND:20230721T110000Z
UID:TALK202882@talks.cam.ac.uk
CONTACT:Paula Smith
DESCRIPTION:Effective pandemic communication depends on having a sound\, e
 vidence-informed response strategy. Such communication was particularly im
 portant for supporting New Zealand’s elimination approach. Equity and pa
 rtnership with communities is critical. Effective communication supports c
 oordinated delivery of interventions adapted to each phase of the response
  and builds trust. \n\nKey tools include the use of ‘framing’ in desig
 ning media messages and approaches for responding to misinformation and di
 sinformation. In our increasingly outraged information environment\, there
  is a need to protect the messenger.  It is important that we document wha
 t we have learned to improve our responses to future public health threats
  and opportunities.\n\nBio note: Prof. Michael Baker is a public health ph
 ysician and Professor of Public Health at the University of Otago\, Wellin
 gton\, NZ.  \n\nHe is a member of the NZ Government’s Covid-19 Technical
  Advisory Group. Michael was a leading advocate for the elimination strate
 gy in NZ. He is an active researcher on the pandemic and principal investi
 gator for the Covid-19 Research Collaborative (Co-Search).\n\nIn February 
 2023\, Michael launched the Public Health Communication Centre\, Aotearoa 
 (PHCC). The PHCC aims to support evidence-informed policy\, improve Govern
 ment decision-making processes\, inform the public about health issues\, a
 nd provide some protection from disinformation. \n\nAdditional details abo
 ut Michaels’s work are described on his University webpage:  https://www
 .otago.ac.nz/wellington/departments/publichealth/staff/otago024831.html\n
LOCATION:Centre for Mathematical Sciences\, MR5
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