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SUMMARY:Microeconomic Modeling of Incentives for Managed Overlays - Raul L
 anda (University College London)
DTSTART:20091029T160000Z
DTEND:20091029T170000Z
UID:TALK20675@talks.cam.ac.uk
CONTACT:Eiko Yoneki
DESCRIPTION:Most game theoretical models of peer-to-peer overlays focus on
  the incentives tensions between peers\, thus not including the ISP as an 
 active player (interesting exceptions can be found in recent work regardin
 g ISP-content distribution and the selfish routing literature). However\, 
 given the large amount of bandwidth that peer-to-peer systems can command\
 , the ISPs have taken a much more active role in the management of peer-to
 -peer\, spanning from techniques such as bandwidth capping or throttling t
 o cooperative approaches such as P4P/ALTO.\nAlthough the modelling of the 
 incentive dynamics of coexisting managed overlays with a single underlying
  ISP is interesting in its own right\, we seek to model the preferences of
  overlays in the more general setting where they can choose to allocate th
 eir traffic matrix between a set of different ISPs. By considering such an
  "unbundled ISPs" model together with multiple competing P4P-enabled overl
 ays\, it becomes possible to consider a much wider array of preferences\, 
 thus achieving a more general model for the incentives of managed overlays
 .\nWe consider that a model of managed overlay preferences that allows ISP
 s to predict the traffic matrices that an overlay will demand as a given o
 f a given price structure by itself and its competing ISPs would be of gre
 at help for network dimensioning\, profit optimisation and traffic enginee
 ring.\n\nSHORT BIO\nRAUL LANDA (raul.landa@ieee.org) is currently a PhD ca
 ndidate in the Department of Electronic and Electrical Engineering at Univ
 ersity College London. After working in the development of network managem
 ent software platforms from 2000 to 2005\, Mr. Landa joined the MASTS and 
 PeerLive research projects in UCL. His research interests revolve around t
 he application of models from economics and sociology to the solution of n
 etworking problems. Mr. Landa received a B.S. in Communications Engineerin
 g by  ITESM (Mexico City)\, an M.S. in Data Communications from the Univer
 sity of Sheffield (UK) and a Diploma in Information Security from UNAM (Me
 xico City)\, in 1998\, 2000 and 2004 respectively.\nMr Landa's publication
 s can be found in\nhttp://www.ee.ucl.ac.uk/~rlanda/publications.html.\n\n
LOCATION:FW26\, Computer Laboratory\, William Gates Builiding
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