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SUMMARY:&quot\;Representations of Risk and Uncertainty&quot\;- Understandi
 ng Risk:  Lunchtime Seminar Series - Prof. David Spiegelhalter\, Winton Pr
 ofessor of the Public Understanding of Risk\, Statistical Laboratory\, Cen
 tre for Mathematical Sciences
DTSTART:20091022T120000Z
DTEND:20091022T130000Z
UID:TALK20998@talks.cam.ac.uk
CONTACT:15900
DESCRIPTION:From gambling to statins\, from swine flu to climate change\, 
 risks are analysed and uncertainties need to be\ncommunicated. Even if we 
 are confident about the science and the risk assessments\, the choice of f
 raming\,\nlanguage and image can strongly influence the message. If there 
 are deeper uncertainties then the problem is\nmagnified and the balance of
  confidence and caution is delicate. In this talk I shall look at a range 
 of attempts made to communicate different 'levels' of uncertainty in healt
 h and environmental risks\, including some of our own work on animated vis
 ualisations.
LOCATION:Judge Business School\, Trumpington Street\, Room W2.01
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