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SUMMARY:The failure of Russian propaganda in Ukraine and Russian PsyOps ad
 s on Facebook - Jon Roozenbeek (Cambridge)\, Tetiana Haiduchyk and Uliana 
 Hresko (Trementum)\, Anton Dek (Judge Business School)
DTSTART:20240117T160000Z
DTEND:20240117T170000Z
UID:TALK210094@talks.cam.ac.uk
CONTACT:Yara Kyrychenko
DESCRIPTION:Two 25-minute talks: \n# The failure of Russian propaganda by 
 Jon Roozenbeek (Cambridge): \n_Russia’s war in Ukraine is entering its 1
 1th year. From the start\, propaganda has been a key component of Russia
 ’s military strategy\, with the Kremlin sparing no expense to build legi
 timacy for its invasion and confuse audiences worldwide about its motivati
 ons. In this talk\, Jon Roozenbeek discusses his forthcoming book\, Propag
 anda and Ideology in the Russian-Ukrainian War (2024\, Cambridge Universit
 y Press). He will focus on Russia’s extensive propaganda campaign in Don
 bas after 2014\, which served as a pre-amble to the 2022 full-scale invasi
 on. He argues that this campaign failed in its primary goal\, namely to co
 nvince Russian-speaking Ukrainians of Russia as an attractive alternative 
 to Ukrainian identity. This failure went unrecognised by the Kremlin\, whi
 ch in part explains its gross miscalculations on the physical battlefield.
 _ \n# Russian PsyOps ads on Facebook: a case study using data analytics to
  uncover manipulation network by Tetiana Haiduchyk\, Uliana Hresko and Ant
 on Dek (Trementum and Judge Business School):\n_While analysing the Russia
 n psychological operations in Ukraine conducted via Facebook advertisement
 \, the authors discovered ads originating from pages whose names conformed
  to specific naming patterns such as "adjective synonymous to 'nice' + two
  or three letters and one number". To investigate this and other patterns\
 , they compiled lists of potential combinations and conducted Facebook sea
 rches\, which allowed to identify 344\,552 Facebook public pages likely be
 longing to a botnet. The authors then conducted a manual review of a 400-p
 age sample to assess the number of genuine pages in the dataset\, the esti
 mate is that only 1.25% of pages in the sample are false positives._
LOCATION:Ground Floor Lecture Theatre\, Department of Psychology\, Downing
  Site\, Cambridge
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