BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Talks.cam//talks.cam.ac.uk// X-WR-CALNAME:Talks.cam BEGIN:VEVENT SUMMARY:Psychological Intergroup Interventions: The Motivation Challenge - Eran Halperin (Hebrew University) DTSTART:20240311T110000Z DTEND:20240311T120000Z UID:TALK211750@talks.cam.ac.uk CONTACT:Yara Kyrychenko DESCRIPTION:Social scientists have increasingly applied insights from desc riptive research to develop psychological interventions aimed at improving intergroup relations. These interventions have achieved marked success in lab and field studies—reducing prejudicial attitudes and affective pola rization\, fostering support for conciliatory social policies\, and promot ing peace-building behaviors. At the same time\, intergroup conflict conti nues to rage in part because individuals often lack motivation to engage w ith these promising interventions. So far\, much time and effort has been devoted to designing effective intervention content that produces psycholo gical change\, but less attention has been paid to this “motivational ch allenge.” We take a step toward addressing this imbalance by developing a conceptual framework of methods by which social scientists can deliver t he core content of their intergroup interventions to an unmotivated target audience. Along with (a) directly motivating targets by getting them on b oard with the intervention’s ultimate aim\, researchers can deliver the core intervention content by (b) tapping into other psychological motivati ons of the target audience\, (c) embedding the core content in other attra ctive features of the intervention unrelated to the conflict\, or (d) bypa ss motivational barriers entirely by delivering the intervention outside o f targets’ conscious awareness. We define each method and use illustrati ve examples to organize them into a conceptual framework\, before concludi ng with implications and future directions.\n\n LOCATION:Ground Floor Lecture Theatre\, Department of Psychology\, Downing Site\, Cambridge END:VEVENT END:VCALENDAR