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SUMMARY:How Misinformation Creators (Ab)use Generative AI Tools - Amelia (
 Mia) Hassoun\, University of Cambridge
DTSTART:20240611T130000Z
DTEND:20240611T140000Z
UID:TALK213490@talks.cam.ac.uk
CONTACT:Hridoy Sankar Dutta
DESCRIPTION:Advances in generative AI (GenAI) have raised concerns about d
 etecting and discerning AI-generated content from human-generated content.
  Existing work often uses a paradigm where ‘expert' organized disinforma
 tion creators and flawed AI models deceive 'ordinary' users. Based on long
 itudinal ethnographic research with misinformation creators and consumers\
 , we instead find that GenAI supports ‘bricolage work’\, where non-exp
 erts increasingly use GenAI to (re)produce content to meet individual need
 s. \n\nParticipants primarily used GenAI for creation rather than truth-se
 eking. A spreading 'influencer millionaire' narrative drove participants t
 o become content creators\, using GenAI as a productivity tool to generate
  volumes of (often misinformative) content. GenAI lowered the barrier to e
 ntry for content creation\, enticing consumers to become creators and sign
 ificantly increasing existing creators’ output. Participants used Gen AI
  to learn and deploy tactics to expand engagement and monetize their conte
 nt. In this talk\, I argue for shifting analysis from the public as consum
 ers of AI content to bricoleurs who use GenAI creatively\, often without a
  detailed understanding of its underlying technology. This talk discusses 
 how these understudied emergent uses of GenAI produce new or accelerated m
 isinformation harms and their implications for abuse mitigation.\n\n\nhttp
 s://cam-ac-uk.zoom.us/j/86737380431?pwd=tGeb9Gchc3MHnj6csND2bbW9AFzUlb.1\n
 \nMeeting ID: 867 3738 0431\nPasscode: 810284\n\nRECORDING : Please note\,
  this event will be recorded and will be available after the event for an 
 indeterminate period under a CC BY -NC-ND license. Audience members should
  bear this in mind before joining the webinar or asking questions.\n\nNOTE
  : Please do not post URLs for the talk\, and especially Zoom links to Twi
 tter because automated systems will pick them up and disrupt our meeting.
LOCATION:Computer Lab\, FW11
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