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SUMMARY:Quantifying the persuasive impact of ad-targeting using an archive
  of real campaigns’ ad experiments - Ben Tappin (London School of Econom
 ics)
DTSTART:20241127T150000Z
DTEND:20241127T160000Z
UID:TALK223609@talks.cam.ac.uk
CONTACT:Miriam Remshard
DESCRIPTION:Much has been written about the persuasive power of ad-targeti
 ng in politics. However\, current evidence is limited in several ways. I w
 ill show some new evidence from an ongoing project in which my coauthors a
 nd I conducted a meta-analysis of hundreds of experiments testing real pol
 itical ads paid for by real political campaigns in America. Using the subg
 roup heterogeneity in ad effects estimated in this meta-analysis\, I will 
 then show a simulation of the potential persuasive impact of targeted adve
 rtising for political campaigns in America. The results of the simulation 
 suggest the persuasive impact of such targeting is likely to be small in p
 ractice\, perhaps even negligible given current campaign practices.
LOCATION:Online
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