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SUMMARY:Strategic Climate Change Communication: The Questions Few are Aski
 ng - Matthew Goldberg (Yale University)
DTSTART:20250514T140000Z
DTEND:20250514T150000Z
UID:TALK223612@talks.cam.ac.uk
CONTACT:Miriam Remshard
DESCRIPTION:Climate change is an urgent threat to the people and places we
  love. Solutions to climate change exist\, but we are held back by the lac
 k of public and political will to successfully address the issue. Put simp
 ly\, the primary barriers are social and psychological in nature. In this 
 presentation\, Dr. Matthew Goldberg discusses critical yet often overlooke
 d questions that shape climate communication: Do effective messages convin
 ce more people (i.e.\, breadth)\, or convince people to a large degree (i.
 e.\, depth)? How does message testing help us make strategic gains? And ho
 w does self-report data help us better predict real-world outcomes? Drawin
 g on insights from his latest research\, Dr. Goldberg will discuss how res
 earchers and practitioners can use social scientific research to ask bette
 r questions\, understand strategic tradeoffs\, and get more out of their c
 limate change communication efforts.
LOCATION:Online
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