BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Exploring dietary behaviours\, narratives and attitudes in Cambrid
 ge colleges - Sigurdur Martinsson\, MSt in Sustainability Leadership\, Dar
 win College
DTSTART:20250225T131000Z
DTEND:20250225T140000Z
UID:TALK227092@talks.cam.ac.uk
CONTACT:Dr Amelia Hassoun
DESCRIPTION:Global appetite for meat exerts a devastating toll on human an
 d planetary health but also offers a unique opportunity to achieve both cl
 imate and health benefits through a reduction in consumption.  The potenti
 al is reflected in multiple national and international policy recommendati
 ons\, but the UK lags behind targets​.  Urgent improvement is needed at 
 scale and speed.\n\nMy research aims to contribute to knowledge around red
 uction in meat consumption by addressing the research question: what are t
 he main barriers and levers to achieving reduction in meat consumption in 
 Cambridge colleges?\nI recently surveyed Cambridge college users to explor
 e attitudes and narratives around meat consumption\, prevailing dietary ha
 bits\, and key levers and barriers for meat reduction.  The survey ran fro
 m the 16th of December 2024 to the 2nd of February 2025 and resulted in mo
 re than 56\,000 data points from 849 responses - a response rate of approx
 imately 3% of the entire University population.  The survey data contains 
 a highly representative sample drawn from significant contributions from a
 ll the 31 colleges\, and students\, staff\, postdoctoral researchers\, and
  fellows alike.  My talk will reveal some of the interim findings from the
  survey and discuss what these could tell us about the challenges and oppo
 rtunities involved in reducing meat consumption here in Cambridge.
LOCATION:Richard King room\, Darwin College
END:VEVENT
END:VCALENDAR