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SUMMARY:Privacy in Advertising: Not all Adware is Badware - Paul Francis -
  MPI Kaiserslautern\, Germany
DTSTART:20100512T131500Z
DTEND:20100512T141500Z
UID:TALK23761@talks.cam.ac.uk
CONTACT:Stephen Clark
DESCRIPTION:Online advertising is a major economic force in the Internet t
 oday. Today’s deployments\, however\, increasingly erode user privacy as
  advertising companies like Google increasingly target users. In this talk
 \, we suggest that it is possible to build an advertising system that fits
  well into the existing online advertising business model\, targets users 
 extremely well\, is very private\, and scales well. The key to our approac
 h is adware: client computers run a local software agent that profiles the
  user\, requests the appropriate ads\, displays the locally\, and reports 
 on views and clicks\, all while preserving privacy. This talk outlines the
  system design\, and discusses its pros and cons.\n\nBio:\n\nPaul Francis 
 is a tenured faculty at the Max Planck Institute for Software Systems in G
 ermany. Paul has held research positions at Cornell University\, ACIRI \, 
 NTT Software Labs\, Bellcore\,and MITRE \, and was Chief Scientist at two 
 Silicon Valley startups. Paul’s research centers around routing and addr
 essing problems in the Internet and P2P networks. Paul’s innovations inc
 lude NAT \, shared-tree multicast\, the first P2P multicast system\, the f
 irst DHT (as part of landmark routing)\, and Virtual Aggregation. These da
 ys\, Paul is wondering why so much of our private data is being held in th
 e cloud.
LOCATION:Lecture Theatre 1\, Computer Laboratory
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