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SUMMARY:Less is Better - Determining key barriers and levers for reducing 
 meat consumption in Cambridge colleges\, and developing behaviour-led inte
 rvention approaches - Siggi Martinsson\, MPhil student\, Darwin College
DTSTART:20251104T131000Z
DTEND:20251104T140000Z
UID:TALK238666@talks.cam.ac.uk
CONTACT:Janet Gibson
DESCRIPTION:Excessive appetite for meat is a key component in a global exi
 stential poly-crisis\, and reducing meat consumption could result in multi
 ple benefits to people and the planet.  Current levels of meat-eating and 
 the resulting livestock production are major causal factors in the climate
  breakdown\, the mass extinction of species\, and a public health crisis i
 nvolving zoonotic diseases\, antimicrobial-resistant bacteria\, and increa
 sed all-cause mortality from such causes as cardiovascular diseases\, canc
 ers\, obesity\, type 2 diabetes\, and dementia.  Furthermore\, some consid
 er livestock farming and even eating meat at all\, to be cruel\, inhumane\
 , and unnecessary.  Conversely\, contrasting viewpoints consider meat to b
 e an essential component in a healthy and balanced diet and critical for w
 ellbeing and are sceptical of the need to reduce meat consumption and of t
 he products that seek to replace it.  Despite (or perhaps because of) an i
 ncreasingly prominent and polarised discourse around livestock farming and
  meat-eating\, efforts to reduce meat consumption have so far failed to ac
 hieve meaningful effect sizes in any population or choice environment.\n\n
 In my talk I will discuss the complexities of dietary transition away from
  meat\, including the challenges posed by the conflicting deontological an
 d consequentialist root narratives.  I will also talk about the results of
  my recently completed research project that\, with the aid of a survey (n
 =849) and four follow-up focus groups (n=30)\, determined key barriers and
  levers for reducing meat consumption in the Cambridge colleges.  Finally\
 , I will propose a novel approach to reducing meat consumption\, introduci
 ng a framework that can guide the development of more inclusive\, accepted
 \, and effective population- and context-specific intervention strategies.
LOCATION:Richard King room\, Darwin College
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