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SUMMARY:Creativity and Commerce: Making the relationship work - Dr Ivan Bo
 yd\, Head of Business Engagement and Operations\, BT Innovation and Design
DTSTART:20100512T160000Z
DTEND:20100512T173000Z
UID:TALK23929@talks.cam.ac.uk
CONTACT:Jane Moorman
DESCRIPTION:Research is viewed as a long term\, high risk investment which
  even if successful has no guarantee of business adoption.\n\nInvestment i
 n a commercial environment is dominated by low risk/rapid return projects.
 \n\nCreativity and commerce are interdependent and inextricably linked. A 
 good understanding of the challenges and opportunities in the commercial e
 nvironment should motivate and direct research.  Research should help dire
 ct\, substantiate and inspire the future business direction.\n\nThe relati
 onship will be discussed and explored using case studies from BT over rece
 nt years.
LOCATION:Nihon Room\, Pembroke College
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