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SUMMARY:Building engagement from the ground up: modern outreach for archae
 ology - Melina Katsoulakis
DTSTART:20251030T150000Z
DTEND:20251030T160000Z
UID:TALK240172@talks.cam.ac.uk
CONTACT:J. Booth
DESCRIPTION:Archaeological discovery is constant\, whether through fieldwo
 rk\, research\, or the reanalysis of existing data. However\, interest in 
 traditional communication channels continues to decline. This raises an im
 portant question: *how can we continue to share new knowledge\, opportunit
 ies\, and research effectively in a changing landscape?* \n\nIn an increas
 ingly digital and interconnected world\, archaeologists across all sectors
  can use technology to reach wider audiences\, encourage collaboration\, a
 nd increase impact. This talk will explore the range of digital communicat
 ion tools available\, how to choose the most suitable platforms for your a
 ims and audiences\, and practical strategies for creating a strong online 
 presence. It will examine approaches to online engagement that move beyond
  passive viewing and encourage meaningful and active participation.\n\nHow
 ever\, not all that glitters is gold! The rapid growth of digital media ha
 s also led to an increase in misinformation. 3\,000 word\, peer reviewed a
 rticles are often overshadowed by 30 second unverified videos. As professi
 onals\, we must learn to navigate and influence this environment responsib
 ly\, ensuring that accessible communication does not replace accuracy.
LOCATION:South Lecture Room\, Department of Archaeology\, Downing Street\,
  Cambridge CB2 3ER
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