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SUMMARY:Neuromarketing and HCI/Interaction Design -  Jeremi Karnell\, co-f
 ounder of the digital marketing solutions firm One to One Interactive\, an
 d Dr. Philip Rhodes\, MD of OTOinsights\, One to One Interactive's new med
 ia research division.
DTSTART:20100517T174500Z
DTEND:20100517T190000Z
UID:TALK24703@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:Ever wondered why e-commerce sites give more space to user rev
 iews than the product? Or how you can study users' emotional and pre-cogni
 tive behaviour\, as well as their information processing?\n\nJeremi and Ph
 ilip will talk about on-line persuasion and how to study it. So attend\, a
 nd keep up with your Jones's - what better way to resume Cambridge UPA eve
 nts!\n\nThrough the use of new technology\, Neuromarketing techniques allo
 w researchers to eliminate cognitive bias and gauge user engagement when e
 xposed to different stimuli.\n\nBut how do these research models and techn
 iques help companies to better understand their customers and create bette
 r products or communication messages?\n\nThis seminar will answer these qu
 estions and give a definitive guide to Neuromarketing and how it will impa
 ct on HCI and interactive design.\n\n1. Introduction to Neuromarketing\nAu
 dience participation with an overview of how the body responds to stimuli.
  Explaining why the field of Neuromarketing is an important and exciting i
 nnovation in the field of research.\n2. Unveiling the Method\nIntroduction
  to Quantemo(OTOinsights) and how our offering differentiates us from the 
 competition. With detailed insights into the value of our:\n• instrument
 ation\n• research software\n• engagement indices\n3. Demonstration\nA 
 sneak peak and demonstration of our equipment and software used to gather 
 readings and analyse data.\n4. Examples of our findings\nHigh level findin
 gs of Quantemo Studies\, which will include our newest research focused on
  Allergy Websites.\n5. Conclusion\nA quick review and presentation of idea
 s about the future of Neuromarketing research.\n6. Questions and Answers
LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road
 )\, Cambridge
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