BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Talks.cam//talks.cam.ac.uk// X-WR-CALNAME:Talks.cam BEGIN:VEVENT SUMMARY:Neuromarketing and HCI/Interaction Design - Jeremi Karnell\, co-f ounder of the digital marketing solutions firm One to One Interactive\, an d Dr. Philip Rhodes\, MD of OTOinsights\, One to One Interactive's new med ia research division. DTSTART:20100517T174500Z DTEND:20100517T190000Z UID:TALK24704@talks.cam.ac.uk CONTACT:Michele Ide-Smith DESCRIPTION:Please register (free) at Eventbrite!\n\nEver wondered why e-commerce sites give more space to user reviews than the product? Or how you can study users' emotional and pre-cognitive behaviour\, as well as their information proce ssing?\n\nJeremi and Philip will talk about on-line persuasion and how to study it. So attend\, and keep up with your Jones's - what better way to r esume Cambridge UPA events!\n\nThrough the use of new technology\, Neuroma rketing techniques allow researchers to eliminate cognitive bias and gauge user engagement when exposed to different stimuli.\n\nBut how do these re search models and techniques help companies to better understand their cus tomers and create better products or communication messages?\n\nThis semin ar will answer these questions and give a definitive guide to Neuromarketi ng and how it will impact on HCI and interactive design.\n\n1. Introductio n to Neuromarketing\nAudience participation with an overview of how the bo dy responds to stimuli. Explaining why the field of Neuromarketing is an i mportant and exciting innovation in the field of research.\n2. Unveiling t he Method\nIntroduction to Quantemo(OTOinsights) and how our offering diff erentiates us from the competition. With detailed insights into the value of our:\n• instrumentation\n• research software\n• engagement indice s\n3. Demonstration\nA sneak peak and demonstration of our equipment and s oftware used to gather readings and analyse data.\n4. Examples of our find ings\nHigh level findings of Quantemo Studies\, which will include our new est research focused on Allergy Websites.\n5. Conclusion\nA quick review a nd presentation of ideas about the future of Neuromarketing research.\n6. Questions and Answers LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road )\, Cambridge END:VEVENT END:VCALENDAR