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SUMMARY:Innovation in Emerging Markets - Jaideep Prabhu
DTSTART:20101025T140000Z
DTEND:20101025T150000Z
UID:TALK25462@talks.cam.ac.uk
CONTACT:Andrew Rice
DESCRIPTION:Innovation\, once the preserve of the advanced economies\, is 
 now being increasingly done in emerging markets like China and India. Whil
 e the first wave of such innovation in emerging markets involved developin
 g products and services inspired by the advanced economies for  commercial
 isation in those economies\, the next wave of such innovation is increasin
 gly inspired by the\nlocal emerging market context for commercialisation i
 n emerging and developed economies alike. India\, in particular\, is becom
 ing a lab for large multinational and domestic Indian companies as well as
  social entrepreneurs in which to develop affordable and sustainable produ
 cts\, services and business models in key areas such as financial services
 \, energy\, healthcare\nand education. I will discuss this phenomenon in m
 y talk with an emphasis on examples of firms and innovations including the
  role of universities in the process.\n\nJaideep Prabhu is Jawaharlal Nehr
 u Professor of Indian Business and Enterprise and Director of the Centre f
 or India & Global Business at Judge Business School\, University of Cambri
 dge. He has held positions at Imperial College London\, Tilburg University
  (the Netherlands) and UCLA. He has a BTech degree from IIT Delhi\, and a 
 PhD from the University of Southern California. \n\nJaideep’s research i
 nterests are in marketing\, innovation\, strategy and international busine
 ss. His current research is mainly on the globalization of innovation\, an
 d the role of emerging economies in this process. He is particularly inter
 ested in how multinationals and domestic firms are using emerging markets 
 like India as a lab to do affordable and sustainable innovation for global
  application.\n\nHe has published in and is on the editorial board of lead
 ing international journals such as the Journal of Marketing and the Intern
 ational Journal of Research in Marketing. He has consulted for the UK Gove
 rnment's Department of Trade and Industry and has taught and consulted wit
 h executives from ABN Amro\, Bertelsmann AG\, BP\, BT\, EDS\, IBM\, ING Ba
 nk\, Nokia\, Philips\, Roche\, Shell\, Vodafone and Xerox among other comp
 anies\, in Colombia\, Finland\, Germany\, Netherlands\, Portugal\, Switzer
 land\, UK and US. He has appeared on BBC News24 and his work has been prof
 iled in BusinessWeek\, The Economic Times\, The Economist\, The Financial 
 Times\, Le Monde\, MIT Sloan Management Review\, The New York Times and Th
 e Times. \n\n
LOCATION:SS03\, William Gates Building
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