BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Its good to talk ........using stories to reach minorities - Dr Tr
 isha Greenhalgh\, Professor of Primary Health Care
DTSTART:20101102T170000Z
DTEND:20101102T180000Z
UID:TALK27249@talks.cam.ac.uk
CONTACT:Ursula Moore
DESCRIPTION:Trisha Greenhalgh\, GP and Professor of Primary Health Care\, 
 works in deprived inner-city London. Faced daily with the mismatch between
  didactic evidence-based medicine and the messy realities of her patients'
  lives\, she will speak about the power of storytelling – using personal
  illness stories in support and education groups - to engage with hard to 
 reach patients. Research routinely shows that access to health services in
  Britain is greatest in the white middle classes\, with many ethnic minori
 ty groups failing to get the care that they need. This affects both patien
 t care and the quality and quantity of research available to advance treat
 ment in these populations. Trisha will discuss how storytelling can radica
 lly improve treatment\, and the powerful effects of different narratives i
 n reaching specific groups.
LOCATION:Mong Hall\, Sidney Sussex College
END:VEVENT
END:VCALENDAR