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SUMMARY:Description of Product Design as Conflict Management within Multip
 le Stakes - Kazuya Oizumi\, PhD candidate\, University of Tokyo
DTSTART:20101103T160000Z
DTEND:20101103T170000Z
UID:TALK27815@talks.cam.ac.uk
CONTACT:Saba Hinrichs
DESCRIPTION:Business can be understood as a reflection of stakes from mult
 iple stakeholders. In other words\, business evolves as it tries to satisf
 y these stakes. Current shape of the business is the result of these\nevol
 utions. This formula is also applicable for products. That is\, shape of a
  product is also a reflection of multiple stakes.\n\nFor the conflict mana
 gement of multiple stakes\, the author introduces descriptive modelling of
  product design. The model depicts\, on the one hand\, stakeholders’ min
 ds and requirements\, on the other hand\, design task and organization. Th
 e product model works as a medium that connects these two counterparts. \n
 \nFirst outcome of the modeling is visualization and structure analyses on
  the complex network of multiple stakes. As it is assumed that structures 
 of tasks and organization are reflection of multiple stakes\, it is possib
 le to evaluate these structures\, considering their relation to stakes. Mo
 delling also provides opportunities to evaluate and deliberate changes ess
 ential for adaptation. Through the structure analyses\, it is possible to 
 find possible improvements (e.g. new task definition\, capability developm
 ent and new connection between capabilities). Their efficacy can be evalua
 ted through the modelling of future states. At the same time\, it gives in
 formation (e.g. actors involved and capabilities to be developed) needed t
 o assess their plausibility.
LOCATION:Arthur Marshall Meeting Room (next to EDC loft)\, Inglis Building
 \, Engineering Department
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