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SUMMARY:Value in Product Development - Ghadir Siyam - Year 1 PhD Candidate
 \, Engineering Design Centre
DTSTART:20101110T163000Z
DTEND:20101110T173000Z
UID:TALK27877@talks.cam.ac.uk
CONTACT:Labi Ariyo
DESCRIPTION:Lean is a system composed of well structured principles and sh
 ared culture that aim to deliver value to the customer and to eliminate pr
 ocess waste. While born from the roots of a steep recession in the Post Wa
 r economy of Japan\, lean approach was successfully used to shift the perf
 ormance of the manufacturing sector by cutting waste while enhancing value
 . Management has become more aware of the importance to extent lean applic
 ation to all the phases of the product life cycle such as Product Developm
 ent (PD)\, in order to face the increasing market competition. Therefore\,
  few initiatives in literature emerged to improve the understanding and ap
 plication of Lean in various fields such as health care\, software\, produ
 ct design\, and business management. However\, within these sectors the fo
 cus\, measurements\, and understanding of lean vary and shift with time. \
 n\nThis PhD research aims to understand value in Product Life Cycle with a
  focus on PD\, and to develop a practically-applicable methodology based o
 n value lean principles that supports optimization of the PD process and f
 acilitates decision making. \n\nThe main questions initially addressed in 
 this study are:\n\n- What is value in Product Life Cycle?\n- What are the 
 factors that influence value creation and destruction in PLC?\n- How can v
 alue in PD shape value in Manufacturing?\n- How can value be modelled and 
 measured to assist decision making?
LOCATION:Arthur Marshall Meeting Room (next to EDC loft)\, Inglis Building
 \, Engineering Department
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