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SUMMARY:The critical link: opportunities presented by carers - Rachel Jone
 s
DTSTART:20110119T160000Z
DTEND:20110119T170000Z
UID:TALK28720@talks.cam.ac.uk
CONTACT:Saba Hinrichs
DESCRIPTION:Populations are ageing - in 2007\, the number of pensioners ou
 tnumbered\nchildren for the first time in UK history - but the healthcare 
 system is not\ndesigned to cope with caring for this ageing population. Th
 e market for in\nhome monitoring devices is growing but these devices do n
 ot necessarily take\ninto account informal carers who are involved in the 
 daily lives of those\nthey care for. We set out to explore how carers can 
 be assisted by new\ntechnologies that are designed to help them in their e
 veryday lives. We met\nwith carers in their homes to discuss their day to 
 day lives. Carers present\ndifferent circumstances\; from a mother caring 
 for her heavily disabled\nchild\, to a husband looking after his wife with
  a long term condition\, to a\ndaughter caring for her elderly parents.  A
 nd they all have a story to tell.\nWe encountered tears\, laughter\, and a
  deep sense of determination to do the\nbest for the person they care for.
  We discussed their encounters with the\nhealthcare system and the profess
 ionals within it\, the tools and technology\nthey use\, their experiences 
 and the impact caring has had on their lives. We\nidentified a set of emer
 ging themes and used these to generate new\nopportunities for products and
  services that can support carers in their\ndaily life.\n\n\n--\nDr. Rache
 l Jones has over 20 years experience in creating breakthrough\ndigital tec
 hnologies. Rachel founded Instrata in 2001 with the aim of\nhelping organi
 zations to evolve services and create new opportunities that\ndeliver grea
 ter value by learning from their customers. Instrata is a\nrecognized lead
 er in service innovation\, customer experience\, ethnography\nand user-cen
 tered interactive design. It has an excellent track record\nacross a varie
 ty of industries\, building a significant reputation for our\nexpertise in
  digital technologies. Instrata has been conducting global\nprojects for t
 en years and has worked with clients such as the BBC\, BT\,\nMicrosoft\, N
 esta\, Nokia\, Orange\, Oxfam\, P&G\, Reuters\, Rim\, Skype\, Virgin\,\nVo
 dafone and Yahoo. Dr. Rachel Jones has worked at two of the foremost\npion
 eers of user-centered techniques in design\, Xerox EuroPARC and Sapient\n(
 formerly E-lab). Rachel has a PhD in Computer Studies\, over 30\ninternati
 onal publications and has authored 10 patents. 
LOCATION:Arthur Marshall Meeting Room (next to EDC loft)\, Inglis Building
 \, Engineering Department
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