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SUMMARY:Design thinking: beyond the buzzwords - Kevin McCullagh - Plan\, L
 ondon
DTSTART:20110209T160000Z
DTEND:20110209T170000Z
UID:TALK28778@talks.cam.ac.uk
CONTACT:Labi Ariyo
DESCRIPTION:*Abstract:*\nThe noughties was a golden decade for design’s 
 role in business. The rise of design thinking marked a high water mark and
  the range of design problems being addressed has ballooned from product a
 nd experience\, to services and social change. However\, the recession has
  now sharpened the questions being asked of design managers about exactly 
 what design can and can’t deliver.\n\n\n*About the Speaker:*\nKevin is f
 ounder and director of Plan\, a product strategy consultancy based in Lond
 on. He has helped the following brands work out what to do next: Ford\, HP
 \, Mars\, Lenovo\, Nokia\, Orange\, O2\, Psion\, Samsung\, Shell\, Unileve
 r and Yamaha. His background spans design\, marketing\, and engineering. H
 e is a columnist for core77\; teaches at CASS business school\, London\, a
 nd is a visiting fellow at his old design faculty at Northumbria Universit
 y.   
LOCATION:Arthur Marshall Meeting Room (next to EDC loft)\, Inglis Building
 \, Engineering Department
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