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SUMMARY:Reinventing the Book - Dr Max Whitby\, CEO of Touch Press
DTSTART:20110315T180000Z
DTEND:20110315T191500Z
UID:TALK29747@talks.cam.ac.uk
CONTACT:Michelle Heydon
DESCRIPTION:*Abstract:*\n\nTablet computers such as Apple's iPad and its m
 any imitators are enabling a new industry publishing books made of binary 
 bits not pulped trees.  But what will these books be like?  It is not enou
 gh simply to convert them into digital form\, adding a few bells and whist
 les such as clips of video.  Instead the whole reading experience must be 
 redefined for the interactive medium\, critically preserving and enhancing
  all that is wonderful about the printed word.\n\n*About the Speaker:*\n\n
 Dr Max Whitby is CEO of Touch Press\, a publisher of interactive books bas
 ed in London and Illinois.  He is also a filmmaker\, scientist and the fou
 nder of three successful digital media companies. He studied philosophy at
  Oxford University and then joined the BBC where he produced numerous Hori
 zon and Nova documentaries. He has directed nearly a hundred films\, mainl
 y about science. Early on\, he became involved in the BBC’s pioneering I
 nteractive Television Unit and headed a collaboration with Apple in San Fr
 ancisco.  In 2004 Whitby made the radical decision to train formally as a 
 chemist\, and completed a PhD at Imperial College in London. The skills he
  acquired have come in useful at RGB Research Ltd\, his London-based scien
 tific research and communications business. For the past seven years he ha
 s collaborated closely with Theodore Gray designing and building elaborate
  periodic table displays and installations around the world.  Whitby is wi
 dely travelled\, having filmed for the BBC\, PBS and other TV companies in
  over 30 countries\, including six memorable weeks in North Korea. He has 
 received four BAFTA nominations and two BAFTA awards. He is passionately i
 nterested in natural history. BirdGuides Ltd\, his natural history digital
  publishing business\, runs a hugely popular website and he has personally
  filmed more than a thousand species of birds and insects.\n\nPlease confi
 rm your intent to attend to the organiser\, Michelle Heydon: mh569@cam.ac.
 uk
LOCATION:Seminar Room\, Wolfson College
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