BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Media landscape in Twitter: A world of new conventions and politic
 al diversity - Jisun An (Computer Lab\, University of Cambridge)
DTSTART:20110530T133000Z
DTEND:20110530T143000Z
UID:TALK30448@talks.cam.ac.uk
CONTACT:Elena Yudovina
DESCRIPTION:We present a preliminary but groundbreaking study of\nthe medi
 a landscape of Twitter. We use public data\non whom follows who to uncover
  common behaviour\nin media consumption\, the relationship between various
  \nclasses of media\, and the diversity of media content\nwhich social lin
 ks may bring. Our analysis shows that\nthere is a non-negligible amount of
  indirect media exposure\, \neither through friends who follow particular 
 media\nsources\, or via retweeted messages. We show that the\nindirect med
 ia exposure expands the political diversity\nof news to which users are ex
 posed to a surprising extent\, \nincreasing the range by between 60-98%. T
 hese\nresults are valuable because they have not been readily\navailable t
 o traditional media\, and they can help predict\nhow we will read news\, a
 nd how publishers will interact\nwith us in the future.
LOCATION:MR5\, Centre for Mathematical Sciences\, Wilberforce Road\, Cambr
 idge
END:VEVENT
END:VCALENDAR